Working directly with the SVP of New Stadium Design for the Buffalo Bills, I developed a cohesive concession packaging system inspired by the team's history and the nostalgic character of classic American stadium graphics. Initial moodboards established the creative direction for select packaging pieces, while I expanded that vision into a complete visual system across the remaining concession items. The final designs balance vintage typography, bold team branding, and timeless sports aesthetics to create a unified fan experience throughout the new stadium.